Adelyn Zhou is the co-founder and Head of Marketing at Topbots.
Zhou is a seasoned technology leader with experience at Nextdoor, Eventbrite, and Amazon. She has spoken at SXSW, Harvard Business School, Launch Festival, Growth Marketing Conference, 500 Startups, and more. She is a frequent contributor to VentureBeat, Forbes, Wired and other publications.
Zhou began her startup career by joining an up and coming company called Diapers.com which was later acquired by Amazon. Following that experience, she continued to build her career as a growth marketer joining startups like Eventbrite and NextDoor – where she helped significantly grow the reach of the platform.
Moving back to New York, Zhou started her own growth consultancy, before launching Topbots – a community for the best bot news.
Zhou joins us to share her story, how she got into startups, what it was like growing Diapers.com and being acquired by Amazon, some strategies Adelyn uses to approach growth based on the stage of a startup, why she’s so interested in bots, and much more!