Generation Douglas Coupland: Famed Canadian Author To Sell Branded Roots Clothing on Twitter Pop-Up Shop

In one of the more interesting stories we’ve come across this week, famed Canadian author and artist Douglas Coupland has teamed up with Roots Canada  to collaborate on a “capsule collection,” debuting today exclusively in the first Roots Pop-Up Shop on Twitter.

The Vancouver-based Coupland is the author of several novels, most notably “Generation X: Tales for an Accelerated Culture,” where the “biting, ironic tone of the novel and its pop culture allusions helped bring about a new era of transgressive fiction.” Coupland’s dark humour popularized several books that focused on the changing times within a contemporary landscape. Several of his books almost seem like they belong within some fictional canon of novels for the modern tech startup CEO. 

Now he’s teamed up with Roots Canada for a brand new clothing collection that will be sold on Twitter. (Now there’s something I couldn’t have expected while reading several of his books years ago).

downloaddougThe ROOTS X DOUGLAS COUPLAND collection is comprised of mens & women tops, a scarf, and a leather wallet. Some of his other popular works included “JPod”, “Girlfriend in a Coma,” and his most recent novel “Worst. Person. Ever.”.

“This new collection with Roots feels natural and wonderful, like working with family” said Coupland. “The pieces reflect decades of artistic experiments, and belong in that charged territory between art and design.”

The collection is inspired by Coupland’s visual work and will coincide with his major exhibition at the Vancouver Art Gallery, from May 31 to September 1, titled “Douglas Coupland: everywhere is anywhere is anything is everything.”


The title refers to Coupland’s “relationship with place, cultural identity and the contemporary era’s ready access to information and technology.”

“We’re excited to take this opportunity to launch our first Pop-Up Shop on Twitter with this collection,” said Roots cofounder Don Green. “Douglas Coupland’s experimentation with messaging is a shared interest with Roots.  The designs are new and so is how we’d like to first offer them to our customers and followers on Twitter.”

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