Gallop Labs announced an impressive $2 million seed round, led by Golden Venture Partners and Mantella Venture Partners, with Allen Lau, CEO of Wattpad, Albert Lai, CEO of Big Viking Games, Jennifer Lum, Founder of Adelphic Mobile, and other angel investors participating.
The Gallop platform aims to improve the mobile user management lifecycle by analyzing marketplace, app analytics, and third-party campaign data to inform marketing activities on mobile.
Gallop Labs got its start at BNOTIONS, a well-respected mobile development and analytics firm based in Toronto, which incubated Gallop Labs as a spin-off project. The startup also announced today that Alkarim Nasser is stepping down as managing partner of BNOTIONS to dedicate himself fully to his role at Gallop. The move comes on the heels of a global Facebook Innovation Award and the impressive $2M seed round.
“BNOTIONS is an incredible vehicle capable of creating world class products. I’m excited to bring seven years of learning at BNOTIONS helping Fortune 500 clients solve their problems with technology to my work as Co-Founder and Head of Product at Gallop Labs,” said Nasser.
“With access to overwhelming amounts of data, marketers lack the tools to analyze, synthesize, and apply learnings in real-time. Gallop is the first platform for mobile marketers to tackle this challenge head on. Marketers have multiple platforms and products they need to juggle to manage their marketing efforts. The Gallop platform builds a bridge between each of these properties to centralize intelligence and create visibility of cross-platform and channel performance. We all know there’s a major issue with app distribution, and we’re dedicated to solving the problem of over a million apps in app stores having less than a million users.” Nasser told BetaKit.
Gallop’s customers include AccuWeather, Associated Press, Rithm, and The New York Times, a list that the company aims to grow rapidly, with the rollout of self-serve platform in January.
Paul Crowe, who joined BNOTIONS as partner in early 2011, will be taking over Nasser’s role as the new BNOTIONS managing partner.