While Snapchat is best known for taking selfies and posting photos of aesthetically pleasing food, it is now also being used to create thriving startups.
Speaking at TechToronto, Khalil Mangalji, the co-founder and chief technology officer of Toronto-based Fiix, says startups can use Snapchat to their advantage. He says Fiix, a company that connects customers with licensed mechanics and brings car repair services to their doorstep, has been able to hit and highlight some of its milestones using Snapchat.
âYou can take crazy cool videos,â said Mangalji. âAnd with that video, you can be very raw, honest, and truthful and show who you actually are without any filter…thatâs exactly what weâve been doing for the last few months and weâve got hundreds and hundreds of Snapchat followers from it.â
Mangalji used the term âhumantechtarianâ to suggest that when a startup shows its team and engages with its followers, it is more likely to grow and succeed. He added that as followers on Snapchat see what a startup is doing, they feel more connected to its brand and team.
âIf thereâs anything I learned from all of this, it has to be that you have to be a âhumanitechtarian,â said Mangalji. âHumanitarian plus technologist, you just have to be way more human with your tech.â
Watch the full interview below:
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