Toronto-based FanXchange, a platform that provides powering white-labeled live event ticketing solutions for loyalty programs, financial institutions, and ecommerce marketplaces, has closed a $5 million series B.
Azure Capital Partners and Plaza Ventures led the round, with participation from existing investors like Gibraltar & Company.
The company will use the funding to develop its current suite of products and technology available to FanXchange’s partners, while working on delivering more enriching user experiences to the consumer. FanXchange powers substantial revenue opportunities for its partners through the sale of tickets to premium sports, concerts, and theatre events across North America.
“Our focus is on servicing both our B2B partners and the end-consumer; we’re providing the consumer access to premium live event tickets as well as ancillary products and offerings related to those live events, while providing our partners with best-in-class infrastructure to support the offering,” said Brandon Koffler, CEO of FanXchange. “While other major secondary ticket providers focus on the consumer facing market, we’ve quickly become the dominant player in the B2B space; signing exclusive high-profile deals and currently powering custom ticketing solutions for several of North America’s most notable brands.”
