Event ticketing platform Picatic acquired by Eventbrite

Vancouver-based digital ticketing and event registration platform Picatic has been acquired by Eventbrite.

Eventbrite said Picatic’s co-founder and CEO Jayesh Parmar will join Eventbrite and continue to lead the Picatic team in Vancouver.

“Events are deeply rooted in our company’s DNA and we share the same passion for live experiences as the team at Eventbrite.”

“Events are deeply rooted in our company’s DNA and we share the same passion for live experiences as the team at Eventbrite,” said Parmar. “Joining forces brings tremendous value to our loyal customers, who will now benefit from Eventbrite’s powerful platform, robust feature set, and access to an extensive roster of API and distribution partners. We’re excited to share our talented development community and have a broader impact in the Canadian market and beyond.”

In January, Picatic launched Movement, a pricing model that offers a reduced rate on ticketing websites for non-profits. In June 2015, the company launched a freemium payment model to eliminate service fees for event planners.

“Picatic shares our mission of bringing the world together through live experiences and we are particularly inspired by their commitment to empowering purpose-driven creators to drive positive change in their communities,” said Julia Hartz, co-founder and CEO of Eventbrite. “Their passionate team includes some of Vancouver’s most skilled developers, and we’re thrilled to bring even more technical talent to our global workforce through this union.”

Betakit reached out to Eventbrite to clarify Parmar’s role and whether the company would continue to operate separately, as well as what would happen with the entire Vancouver team. A spokesperson declined to comment.

Photo via Unsplash

Amira Zubairi

Amira Zubairi

Amira Zubairi is a staff writer at BetaKit. As a fourth-year journalism student who has written primarily about entrepreneurship, Amira has developed a growing interest in Canadian startup, business, and tech news. In her free time, Amira enjoys reading, baking and watching legal shows.