Toronto-based eSight, creator of advanced sight-enhancing glasses for visually impaired individuals, recently appointed Kevin Banderk as its chief commercial officer (CCO).
Banderk previously worked at Telus as its VP of mobility marketing, also serving as its head of consumer mobility, and was involved in integration and strategic marketing initiatives for the company. He is also known for having helped launch, develop, and manage the Koodo Mobile brand, working there for close to 7 years.
“I have built a brand from scratch,” Banderk said, noting that he hopes to bring his entrepreneurial culture, mindset and experience working with a large company to eSight, helping it develop. He will be involved with sales and marketing at the company’s Toronto office and said eSight is just scratching the surface of what it wants to accomplish.
“There are millions of people worldwide that are impacted by visual impairment, and I think that we are in a prime position with unique technology to help people.”
“It’s exciting to join a Canadian startup with a product that’s focused on helping the visually impaired,” Banderk said, “it’s a unique opportunity to develop a Canadian company with a global reach.”
eSight aims to assist people with vision loss to live independently and see clearly while carrying out daily activities. Last year, eSight launched a pledge to help 50 million people worldwide with vision loss by 2020. Recently, it dropped the price on its sight-enhancing glasses by 40 percent.
For now, Banderk said eSight is focused predominantly on Canada and the U.S. with plans to go more global eventually with targeted expansion abroad.
“There are millions of people worldwide that are impacted by visual impairment, and I think that we are in a prime position with unique technology to help people,” he said, noting that there is a great opportunity for eSight to grow and make money, but also make a positive impact on society at the same time.
“I think there’s also a huge opportunity of [being] a Canadian startup, and having a global impact,” Banderk said. “There aren’t a lot, even in history…[and] I fundamentally believe in my heart that the world needs more Canada.”