Corrine Sandler, CEO of Validateit, which allows non-data experts to access, blend, and visualize enterprise data, says living in an increasingly data-driven world is both valuable and dangerous.
“There’s a very dark side to data…how dangerous it is to actually look at data at a surface level and if you don’t know what you’re doing, you can make huge errors within your organization,” Sandler said at a recent TechTO event.
In her talk, Sandler explained the different sizes of data that exist, everything from a byte, which she compared to the size of a grain of rice, to a yottabyte, which she said would be equal to enough rice to cover the entire earth.
She also explained that data can be collected in three main ways: organizational-generated data, machine-generated data, and human-generated data.
Sandler emphasizes that while large amounts of data can be useful to help make predictions and understand why things happen, analyzing it incorrectly can be dangerous; and it’s not the amount of data that’s useful, but rather the value it brings to organizations and the world.
“Big data is not about the volume of data. It’s really about the value within the data and what it can provide. Without data, you’re just another person with an opinion,” said Sandler.
Watch the full presentation below:
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