Toronto-based Canopy Labs provides a predictive customer analytics tool to help businesses leverage data from past purchases to enable future purchases. In this interview clip with Rob Woodbridge of UNTETHER.tv, Canopy Labs CEO Wojciech Gryc states that most business today are unaware of the value of the datasets they have access to, or how that information can be used to fuel marketing and sales. “It’s really amazing how many data sources a business has access to without even knowing,” he said.
Watch the full interview with Wojciech Gryc on UNTETHER.tv.