This week, we continue to investigate the ways in which different Canadian tech sectors are responding to the challenges presented by COVID-19.
“We’re not a business that a lot of Canadian VCs found sexy.”
Previously, we spoke to two different healthtech companies responding to increased demand and a regulatory environment that seemingly changed overnight.
Last episode, we explained why FinTech startups in Canada continue to feel like they’re on the outside looking in to a space owned by traditional financial institutions.
So how has COVID-19 impacted a company that is a blend of FinTech, healthtech, and LegalTech?
Willful is a Toronto-based startup that helps people easily create a legal will. Not the sexiest of startups in normal times, but these are not normal times. CEO Erin Bury, who longtime listeners might remember as a regular guest on BetaKit’s CanCon podcast, joins to explain what COVID-19 has made easier, and more difficult, for a business built to grapple with death.
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Hosted by Douglas Soltys & Rob Kenedi. Edited by Kattie Laur. Produced with support from TWG.