Toronto-based StackAdapt recently released a new infographic that shows how the changing world of media continues to… well, change. In a study of over 1,500 advertising campaigns on 30,000 publisher sites, StackAdapt has found a possible solution to content consumers suffering from ‘banner blindness’, noting that native ads receive 85-93% more click-throughs than traditional display ads.
But when a 93% increase means a 0.8 CTR rather than 0.06, maybe there’s more to worry about than the ad block apocalypse. In an increasingly competitive attention economy, how can brands stand out from the crowd? How do media publications monetize great content without sacrificing editorial credibility? What role will technology startups play?
BetaKit and StackAdapt have teamed up with a select group of influencers and thought leaders to answer these questions. Join us this Thursday on Twitter for #BKchats!
#BKchats: can tech save media and marketing?
Date/Time:
Thursday, December 3rd, 12:00PM-1:00PM EST
Hosts:
@BetaKit
@StackAdapt – Vitaly Pecherskiy, co-founder and COO at StackAdapt (who will be Periscoping the chat as well!)
Special Guest Participants:
@88Creative – Erin Bury, Managing Director at 88 Creative
@Pressboard – Jerrid Grimm, co-founder at Pressboard Media
@Pressly – Jeff Brenner, co-founder at Pressly
@MediaComCanada – Jodi Brown, Director, Content & Head of MediaCom Beyond Advertising at MediaCom Canada