Meena Sandhu is a marketing strategist and a speaker. She heads up Moonshot Marketing. Meena is currently working with a number of clients in the startup, fintech, and agency worlds. She is an adjunct professor at UBC at the Graduate School of Journalism and the Sauder School of Business. Meena lead the acquisition strategy for Credit Unions of BC. She was responsible for leading ING DIRECT's regional marketing strategy for Western Canada. Meena is well recognized in the social media community in Vancouver and hosted Social Media Week in 2011 and 2012 as well as presenting as a speaker and moderator each year. Meena joined the BCAMA board of Directors in 2012 as the Director of Social Media and in 2014 as the Director of Vision. She has been doing public speaking across North America since 2009.