Lori is passionate about creating content that matters. At the intersection of strategy and media relations, Lori is passionate about creating content that matters. Before becoming absorbed with bringing news to people in a simple format, Lori worked in marketing and PR for Canadian retailers. She has written for culture and lifestyle media brands across Toronto. Deeply in love with health and wellness, she can talk to you at length about the best athleisure brands and trends. Lori has a Bachelor of Journalism from Ryerson University and a PR certificate from the University of Toronto.