Atomic Reach raises $3.4 million bridge round to help marketers improve copy with AI

marketing

Toronto-based Atomic Reach has raised $3.4 million in a bridge round to support its product development, build strategic partnerships, and grow the company.

The funding was raised from existing shareholders, angel investors, and funds managed by Fidelity Investments Canada. Atomic Reach announced that it raised $2 million in December 2016 from a group of private angel investors.

“When it comes to leveraging artificial intelligence in content and communications, we’ve only just begun tapping into the possibilities,” said Bradley Silver, CEO of Atomic Reach. “This round of funding will allow us to accelerate our partnership strategy and further develop our neural networks to empower marketers to increase the efficiency and effectiveness of their content, advertising and communications.”

Atomic Reach’s Atomic AI platform is targeted to users trying to measure the impact of certain language on their marketing communications. Its specialty lies in real-time text analysis that provides feedback on the structure, style, and language of content to maximize conversions.

The company currently has built strategic integrations with HubSpot, WordPress, and Google AdWords.

Photo via Unsplash.

Jessica Galang

Jessica Galang

Jessica Galang is BetaKit's News Editor. Follow her on Twitter @jessicagalangg or send her pitches to jessica.galang@betakit.com.