Alida set to expand into Alberta with new Edmonton office, plans to hire over 100

Alida taps into Edmonton as SaaS startup bolsters international footprint.

Alida (formerly Vision Critical) has revealed plans to open an office in Edmonton with the intention to hire 100 employees by 2025. This expansion comes as Alida looks to further grow in North America and beyond.

“Edmonton is a fantastic city with a fast-growing population and an equally booming tech industry — perfect for establishing and growing longterm roots.”
– Ross Wainwright

Initially launched as a market research firm in Vancouver, Alida offers a platform that provides insights into customers, employees, products, and brands for enterprises. Since its inception in 200, Alida has grown its team to over 500 spread across 11 countries. The company names HBOMax, Adobe, Red Bull, J.Crew, and others as its clients.

Alida said that it conducted an international search before finding a new home in Edmonton. The tech startup noted that the city has experienced significant growth in its tech sector within the past five years.

“Edmonton is a fantastic city with a fast-growing population and an equally booming tech industry — perfect for establishing and growing longterm roots,” said Ross Wainwright, CEO at Alida. “This expansion will play a key role in the growth strategy of our organization and will further solidify our place as a visionary leader in the customer experience market.”

The new Edmonton office is only part of Alida’s growth plans for 2022, as the company gears up for global expansion. Along with its Canadian offices in Vancouver, Toronto, and now Edmonton, Alida also has teams located in Singapore, Hong Kong, New York, Minneapolis, Seattle, Copenhagen, London, Munich, and Paris.

Last month, Alida announced a new data centre launching in Sydney, Australia this summer to support its customers in the Oceania region. It also appointed Nick Morley a new executive vice president for Europe, the Middle East, and Africa (EMEA) to lead growth plans in those regions.

Morley previously led the EMEA division at Adobe, joining the company through its acquisition of Efficient Frontier in 2011 where he was vice president and general manager of EMEA and the Asian-Pacific regions.

Additionally, Alida has also invested in Prague as a new region of focus for its growing research and development organization.

RELATED: Alida secures additional $3 million from BMO Capital to accelerate growth strategy

Alida’s investment into another working space comes after a string of financing rounds it completed last year. Totalling around $35.3 million, this cumulative amount was raised across an initial $20 million raise for Alida’s Series D round, an additional $3 million for its Series D from BMO Capital, and a $12.3 million debt facility from Comerica Bank’s technology and life sciences division.

The Vancouver-founded company has also been globally recognized for its corporate culture, garnering awards from Comparably, Great Place to Work® Canada, Canada’s Top 100 Employers, and more. In July, the company made the decision to launch a pilot program for a four-day work week in response to employee feedback that was collected from its own voice of employee technology.

Featured image courtesy of Alida.

Charlize Alcaraz

Charlize Alcaraz

Charlize Alcaraz is a journalism student at Ryerson University and a staff writer for BetaKit. Follow her on Twitter @charlizealcaraz

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