Montreal-based Aimia, the loyalty company behind the popular Aeroplan program, plus several other loyalty initiatives around the world, recently announced the acquisition of UK-based Zinc. The details of the deal were not revealed, but Zinc’s five employees will work to integrate its SaaS behavioural segmentation solutions into Aimia’s programs.
“Modern marketers know that to be successful in business, you need to understand your customer – who they are, how they want to engage and what they value,” said Marc Allsop, Aimia’s Senior Vice President and Head of Global Business Development. “By integrating Zinc’s cutting edge segmentation tools into Aimia’s existing suite of products, we will be able to provide our clients with even greater insight into their customers, faster and more cost effectively than ever.”
“The combination of Aimia’s global product suite and Zinc’s SaaS behavioural segmentation solutions makes it possible to rapidly develop and deploy a behavioural customer segmentation driven by customer interactions across all channels,” added Susan Rose, Founder of Zinc. “By automating the processes, embedding and streamlining the analytics we make it possible to do in a few days something that would otherwise take months to complete.”