360incentives raises $10 million in funding


Whitby-based 360incentives, a cloud-based incentives software platform for businesses, announced $10 million in new financing.

The round was led by Leaders Fund, a newly launched enterprise SaaS venture fund, and Economic Development Canada (EDC), with participation from existing investors OMERS Ventures and Klass Capital.

360 helps businesses gain actionable insights and manage incentives programs, like sales spiff and rebates, on a single platform. In November 2015, the company was ranked 24th in the Deloitte Technology Fast 50.

360 founder and CEO Jason said that the funding will be used towards further developing 360 software. “Companies that sell through complex channels have long faced frustration due to losing sight of what happens out in the channel once their products have shipped to the distribution level,” said Atkins. “They had no way to know who was selling and buying the products and no way to be a part of ensuring a great experience for their consumers. Couple that with the data vulnerabilities associated with operating incentives across multiple solutions and it becomes difficult to make program decisions with certainty.”

He added, “By offering a fully-integrated solution on a single software platform, we give our clients the reporting visibility they need to make meaningful changes and build real growth.”

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.

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