Looking to build out or revamp your employer brand, but don’t know where to start? Here are a few employer branding strategies that will help you attract the best talent and find your next dream hire.
Build your careers site
Your career site should reflect your brand. Everything, from the site copy to the jobs themselves, is an opportunity to demonstrate the personality of your company.
Showcase your people
Show candidates what your company is really like with employee testimonials, videos, and quotes.
Clear job descriptions
Don’t ruin the candidate pipeline with a poor, confusing job description. Make sure they are clear, concise, and cover all the main responsibilities and requirements.
Mobile first
Mobile devices can often play a critical role for talent in the job-hunting process. Make sure your site is mobile-friendly if you want to attract talent.
Create content
Good content is extremely important during the awareness stage of the candidate journey. It allows candidates to learn more about the employer brand and plays a crucial role in their decision to apply. How do you make really great content?
Be snappy
The average person gets distracted in eight seconds, while 2.8 seconds is enough to distract some people. Get to the point quickly.
Get visual
Posts that include images produce higher engagement than text-only posts. Use bright, professional, and colourful photos of your office, employees, or events to attract new recruits.
Video is the future
Video is a crucial part of building your employer brand. Invest in high-quality videos that demonstrate your culture and champion your employees.
Employee advocacy
Your current employees are your best asset for attracting new talent, so don’t forget to include them in your employer branding strategy. Here are just a few small ways that they can help.
Referrals
Encourage your employees to share your current job openings with their network. It can also help to implement a referral scheme where staff members can earn money or rewards if they find a suitable candidate.
Glassdoor
Everyone checks Glassdoor before going for a job interview. Encourage your employees to leave honest (and hopefully positive) reviews about your workplace.
Feature image courtesy Unsplash.
