Online Menswear Innovators Frank & Oak Open Brick and Mortar Locations


Frank & Oak are taking their threads offline by opening two new brick and mortar locations in Montreal and Toronto. The e-commerce company opened a permanent location in Montreal last week and is scheduled to open a pop-up shop in Toronto this week.

Situated in Montreal’s Mile End sits the permanent showroom and multifunctional community space called Atelier Frank & Oak. The location, which boasts an open design and mid-century furniture, is a place where customers can try on pieces from their collection. It also has a barber shop to boot. Atelier Frank & Oak officially opened its doors to the public on November 15.


The Toronto pop-up shop is set to open November 21 through to January 12 in the trendy area of Queen West. Called the Outpost, it will offer winter essentials and holiday gifting items from their current collections. It will also provide free one-on-one appointments with style advisors who can answer information about the Frank & Oak concept, membership perks, apparel and help with styling and fittings.

“Much like Queen Street West we’re a dynamic mix of fashion, commerce, and technology that’s constantly growing and evolving, and we’re eager to kick of this next endeavor” said Frank & Oak’s co-founder and CEO Ethan Song.

Having physical stores will give Frank & Oak a chance to introduce new customers to the brand and let them get their hands on the clothing before they buy them. It will also help the company get feedback about the brand. Both locations will have an online tie-in of course.  Customers can book appointments with style advisors online. And at the Montreal store, orders are still placed online and delivered to your door which is the Frank & Oak model.

The new stores come soon after Frank & Oak’s big win at this year’s PwC Vision to Reality awards where they took home top honours as Innovators of the Year. According to the company, their online membership has grown to over on million members since their launch in 2012.

Tom Emrich

Tom Emrich

As a writer, consultant and community builder, Tom Emrich uses his passion for new technologies to act as a catalyst to bring on the future. He founded We Are Wearables, an organization that rallies the tech community together to discover, discuss and demo wearable tech in order to foster adoption and facilitate innovation in the wearable space. We Are Wearables is the largest wearable tech community of its kind in the world with chapters in Toronto, Ottawa and Chicago. Tom writes regularly about wearables and other emerging technologies for MobileSyrup, BetaKit, Design News and Designers of Things. He also works with startups, and large organizations as an advisor and consultant offering assistance on product development, marketing and organizational strategy.