Mighty Cast wants to empower smart band consumers with its focus on customization

While Fitbit is the company that often comes to mind when considering smart bands, a Montreal-based company is hoping to carve its space in this market through customization.

MightyCast is the company behind the Nex Evolution, a “hackable” smart wristband that allows users to program their favourite wearable features through an app.

“We’re trying to give more power to the consumer to create their own smart band.”

“When we say ‘hackable’ smart band, [we mean] we’re very programmable smart. We’re trying to give more power to the consumer to create their own smart band,” Adam Adelman, CEO of Mighty Cast, told BNN’s The Disruptors. “We’re trying to create an experience for users to create their own smart band as often as they’d like and have unlimited choice.”

Users can control apps and services like their music, streaming services, smart lights, and garage doors. The wristband can also identify users’ activity levels by tracking their steps, calories, and distance.

Co-host Bruce Croxon says while Mighty Cast’s smart band is innovative, it may not be entirely popular when it hits the market, as he’s seen with the Apple Watch.

“I think that’s a very cool innovation,” said Croxon. “I’m worried about the catch on ability and the size of the market because it hasn’t caught on in a big way generally. I got my smartphone…it’s not solving a big enough problem for me.”

Watch the full pitch below:

BetaKit is a production partner on The Disruptors. Tune in to BNN every Thursday night at 7pm for full episodes!

Amira Zubairi

Amira Zubairi

Amira Zubairi is a staff writer at BetaKit. As a fourth-year journalism student who has written primarily about entrepreneurship, Amira has developed a growing interest in Canadian startup, business, and tech news. In her free time, Amira enjoys reading, baking and watching legal shows.