Toronto-based LookBookHQ has raised a $13 million CAD Series B led by New Jersey-based Edison Partners, with participation from Hyde Park Venture Partners.
The company plans to use the funding to scale its LookBookHQ Intelligent Content platform, which helps businesses deliver optimal content sequences for audiences, collect visitor intelligence, and assess the performance of its website experiences. The goal is to increase the speed and volume of sales-ready buyers.
LookbookHQ said that the launch of the platform has tripled its revenue in the past 18 months, and its customers include McAfee, Thomson Reuters, and Cisco.
“We believe that great marketing is at the heart of great companies. Marketers should have the power to generate transformative outcomes for their businesses, their audiences, and themselves,” said Mark Opauszky, CEO of LookBookHQ. “The rapid success our customers see is proof that B2B marketers should rightfully challenge the current status quo and expect to achieve more. That means a smarter way to serve their audience’s interest, and clear, truthful insights that drive marketing decisions.”
The company also has plans to expand its 80-person team to over 100 employees by the end of 2017 to support its growing roster of enterprise clients.
“Since our initial investment one year ago, we have witnessed the rapid adoption of the LookBookHQ Intelligent Content Platform among enterprise-level marketers who are excited about how it improves the effectiveness of their marketing in ways that no other marketing technology solution can,” says Gregg Michaelson, Operating Partner at Edison Partners. “With these additional funds, we’re confident that the talented LookBookHQ team will rapidly scale this transformation, changing the way virtually every company delivers and measures their marketing.”
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