Events like Coachella and Tomorrowland attract thousands of people around the world each year. With so many people piling into one place at one time, Montreal-based Intellitix, the latest company to pitch on The Disruptors, believes they can provide the technology to ensure that everything runs smoothly. In fact, the company counts Coachella and Tomorrowland among their clients.
“Typically, you would buy a ticket and then pay at the event using cash or credit card. So we effectively take your ticket, put it onto a wristband, and you hold up your ticket against a piece of our equipment at the main gate, which eliminates ticket fraud,” said Eric Janssen, chief revenue officer of Intellitix.
On-site, ticketholders can load money onto their wristband and use it to make purchases at the festival.
“The events we work with are hundreds of thousands of people over a weekend, so we’re creating a cashless city.” As it grows, Janssen said that the company is focusing on using the data it gathers from the wristband — such as movement patterns and spending habits — to help organizers better understand their customers.
Co-host Bruce Croxon said that it’s interesting to see a company trying to work with ticketsellers, rather than dislodging incumbents like Ticketmaster. “I think these guys are going for the data, and it’s valuable what they’re trying to do.”
Check out the whole pitch below:
BetaKit is a production partner on The Disruptors. Tune in to BNN every Thursday night at 7 p.m. for full episodes!
