Calgary-based Slyce strikes partnership with US retailer Tilly’s to bring the “Tilly’s SNAP SHOP” to life

Calgary-based Slyce, who’s dubbed as “The Want Engine,” is a visual product search platform and recently raised $12 million to further its growth. The company unveiled a new partnership with US-based retailer Tilly’s that will see the “Tilly’s SNAP SHOP” come to life.

The Snap Shop will have a “Snap-to-Buy functionality” and also use Slyce’s image recognition technology to bring its catalog of products to users mobile devices so they can “purchase the item directly at the moment of impulse.” Tilly’s SNAP SHOP will be accessible to those viewing the Fall catalog, which is coming out early next month. Tilly’s has 206 retail locations across 33 states and its catalog has a circulation over 10 million.

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Tilly’s COO Craig DeMerit said, “Customer experience has always been a high priority at Tilly’s. The Tilly’s SNAP SHOP takes that experience a step further by enabling our customers to interact with our brand digitally in new and exciting ways. The convergence of traditional and digital media continues to be an important strategy for Tilly’s and we are focused on giving the customer as many options as possible to fully experience our brand.”

Ian Hardy

Ian Hardy

Ian is the Director of Partnerships for BetaKit. He's been quietly creating and building things for years and is completely addicted to Tim Hortons.