Webware.io, a Toronto-based website platform for small businesses, today announced that it has received $2 million in strategic financing from a group of investors led by founder and CEO of Mossco Capital, Moss Kadey. Kadey is a strategic investor with a focus on consumer goods, real estate and technology companies. He has experience with brands like Bumble & Bumble, as well as BECCA Inc.
“An investment of this size from some of the industry’s pre-eminent financiers underscores their confidence in our vision.”
Other investors include Ira Gluskin and Gerald Sheff, founders of wealth management firm Gluskin Sheff and Associates. Webware said this investment will allow the company to build on the launch of its strategic brick-and-mortar partnership with Staples Canada. The funding will also help grow the company’s presence with small businesses across North America.
“To succeed, small business owners must harness the power of online technology to build deeper connections with their customers and establish a robust e-commerce channel,” said Kadey. “The Webware.io digital toolkit is uniquely suited to help them do this, and we look forward to helping the company enter the next stage of growth.”
Webware.io is a digital toolkit designed to help small businesses easily navigate the online world. Webware’s technology and services are used by IBM, Kernels Popcorn, Staples Canada, and over 10,000 businesses across 400 cities in North America. Through Webware.io, a business has access to Webware’s toolkit, which includes a website and e-commerce platform, social media management, email marketing, blogging, search engine optimization, and reputation management.
“An investment of this size from some of the industry’s pre-eminent financiers underscores their confidence in our vision. It also gives us the ability to further strengthen our platform and provide small businesses with a solution that will take their operations to the next level,” said Cory York, co-founder and CEO of Webware.io. “We’re excited by what we have achieved so far, and this brings us even closer to realizing our strategic goals.”
The startup rebranded from Powerstores and raised an undisclosed round of funding from Extreme Venture Partners and William Bissell in 2015. It was originally founded in India by Cory York and Indrajit Chowdhury in 2012, and the company established a Toronto office in the summer of 2015.