US-founded IT company VanillaSoft Corp. has been given a $1 million loan from Canada Economic Development (CED) for Quebec Regions. Although the company is American, it runs its Canadian operations out of Gatineau, Quebec.
“Our platform is helping thousands of salespeople better manage their prospecting activities and increase their sales.”
With the financial assistance, VanillaSoft, whose cloud-based solution aims to boost the productivity of outbound calling in high-quality B2C and B2B sales processes, said it will be able to complete a project to improve its software platform by implementing artificial intelligence. The company also plans to complete an international marketing campaign to expand its solution to markets European and Australian markets with the funding.
“Not only is VanillaSoft helping the Outaouais region build a reputation as a leader in the field of artificial intelligence, but its expertise and the innovative technology it continues to import will allow it to create 30 jobs,” said MP for Hull-Aylmer, Greg Fergu. “Digital technology is changing the way things are done around the world and providing companies with outstanding development opportunities.”
Founded in Texas in 2005, VanillaSoft offers a web-based software platform aiming to enable sales teams to target, prioritize, and manage contacts with potential customers. The platform integrates communications by telephone, voice over internet protocol, email, and text messaging. The company expects AI will soon become a part of its service with this new funding.
“We are pleased to be able to rely on CED as a partner in our growth. Our platform is already helping thousands of salespeople better manage their prospecting activities and increase their sales,” said David Hood, president and CEO, VanillaSoft Corp. “With CED’s help, we will be able to expand our marketing efforts to raise VanillaSoft’s profile on the international stage and help even more customers improve their sales processes.”
The CED for Quebec Regions launched its Fast Forward Challenge in February, aimed at helping young entrepreneurs fund their business projects. The program is allowing 10 innovative businesses from across the province to obtain a $50,000 grant to carry out their business projects.
Image courtesy VanillaSoft