Urbery is Toronto’s new option for booze (and grocery) delivery


On-demand apps, such as Uber, Rover, Foodee and Ritual are all shaping a new industry of convenience and cost savings. The latest trend in Canada — possibly due to the cold winter ahead — is the delivery of alcohol when you need it.

New York-based alcohol-on-demand app Thirstie entered the Canadian market in Toronto and Ottawa in October, and now Toronto’s Urbery is looking to grab space on your smartphone.

Urbery, which is similar to Waterloo-based Grocera, is currently available on iOS devices and the web and is limited to people living in Toronto. The company was founded by Mudit Rawat, who promises your groceries and alcohol will be delivered to your door in under two hours.

The service hops on the crowdsourcing market and has a fleet of “vetted and highly trained personal shoppers,” called Grocery Gurus, that pick out the items on your grocery or alcohol list.

Customers can pick the grocery items they want as well as schedule delivery times. Once your order is received, the “Grocery Guru texts you as they shop if needed, checking on any special requests and ensuring you get exactly what you want.” In addition, similar to Uber, you will receive a picture of the Grocery Guru, information on their vehicle, and contact details in case you need to get in touch with them.


There is a cost associated with this convenience. Urbery states delivery is free for grocery orders over $64.99, but there is a fee of $5.99 for orders between $40 and $64.99, and $9.99 under $40. There is a $10 fee for delivery up to three bottles of alcohol, with each addition bottle costing $1, and a flat fee of $10 per case of alcohol.

Urbery is available in midtown Toronto and the plans is to expand to the west end and into North York by the end of the winter. The company plans to expand to Ottawa, Montreal, and parts of the United States in 2016.

This article originally appeared on MobileSyrup.


Ian Hardy

Ian is publisher at MobileSyrup. He's been quietly creating and building things for years and is completely addicted to Tim Hortons.

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