Twitter has over 232 million active users and the company is on an upward trajectory. Usage for its quick messaging service is on the rise, as is revenue. Now a public company with a stock price hovering around the $40 mark, Twitter recently reported Q3 revenues of $168.8 million, up $90 million from a year ago. According to their IPO filing, Twitter noted that “more that 70%” of its advertising revenues came from users on a mobile device.
Today, Twitter is embarking an a path that will surely grab the attention of startups and SMBs. The San Francisco-based company has opened up its self-serve advertising platform to Canadians. This was originally launched in the United States back in April and brings the ability for any sized business get on the inside of Twitter by advertising their message via “Promoted Accounts” or ‘Promoted Tweets.” You’ve probably seen these appear on your Twitter feed from various big brands promoting numerous products or services — now anyone with an active Twitter account and a valid credit card can start advertising.
Promoted Accounts or Promoted Tweets can be scheduled to launch on a specific day and time, by keyword, gender, location, interest and device (mobile OS or desktop). In addition, similar to Google AdWords, ad campaigns can have a minimum and maximum daily budget. Twitter also notes that a “Suggested bid: $1.50 – 2.20” per engagement, which they define as “when a user retweets, replies, favorites, follows, or clicks anywhere on your Promoted Tweet.”
Twitter stated on a blog post that thousands of businesses have already seen how Twitter “can help build new relationships with customers” to “positively impact their bottom line.” Now Twitter is ready for Canadians to “give it a shot.”