Toronto’s RightBlue Labs selected as Canada’s Start Tel Aviv winner

RightBlue Labs

This morning at the Toronto Global Forum, Ed Fast, Canada’s International Trade Minister, and members of the Embassy of Israel in Canada, jointly announced RightBlue Labs the Canadian winner of global startup competition Start Tel Aviv.

A Toronto-based DMZ startup, RightBlue Labs’ Logit app helps forecast illness, injury, and burnout risk in athletes. RightBlue claims that Logit has been able to reduce time missed due to illness and injury by up to 23% amongst its clients.

“Israel has also shown a clear determination to reach out to other countries around the world to forge new partnerships, and collaborate in a range of areas, presenting strong opportunities for Canadian firms who are world leaders in a wide range of technology sectors,” Minister Fast said. “Through these partnerships our companies are further cementing the strong Canada-Israel bond, which our government deeply values.”


A global competition held by the Israeli Ministry of Foreign Affairs and Tel Aviv Global, Start Tel Aviv brings together top startups from 21 countries for an intense, five-day experience this September. The Canadian end of the competition was held by the Embassy of Israel in Canada and Startup Canada, with RightBlue chosen a group of top Canadian entrepreneurs.

“RightBlue Labs is a model example of a Canadian company starting, growing, and anchoring in Canada but making waves at an international level by exploring opportunities to scale and reach new markets,” said Victoria Lennox, CEO of Startup Canada. “Ronin Benin will represent Canada well in Tel Aviv.”

The founder and CEO of RightBlue Labs, Benin was on hand for the announcement, capitalizing on the opportunity to meet not only Minister Fast and Israel’s Ambassador to Canada, Rafael Barak, but Shimon Peres, Nobel Peace Prize laureate and the ninth President and former Prime Minister of Israel. Benin was personally congratulated by Peres in a closed-door meeting.

“Israel’s startup ecosystem is truly an inspiration,” said Benin. “What they have managed to build while being a great distance apart from any other great technology hub speaks volumes about the people, the culture, and the priorities of the government. I look forward to learning more about Israeli tech’s principals, and bringing these learnings back to Canada.”

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.

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