Top five reasons why the Canadian tech community needs to go to #Dx32016

Dx3 2014

The Dx3 Canada conference is back again with another impressive lineup of speakers, exhibits, and interactive sessions. Between March 2 and 3, attendees can get a crash course on the future of every digital industry.

With sessions focusing on product, retail, media, and tech, the uninitiated might become overwhelmed. As a proud media sponsor, BetaKit went through the exhaustive agenda to provide you with the cheat sheet of the top five must-do activities during the conference.

Douglas Soltys Dx3

1. Listen to more than 50 speakers with an all access pass

With 50 speakers at the event, there’s something for everyone. Listen to Influitive CEO Mark Organ talk about the importance of influencers in disruptive tech, or listen to Waze product strategist Mark Campos reveal the secret sauce to creating habit-forming products. Also, because BetaKit’s editor-in-chief Douglas Soltys will be moderating a panel on IoT, BetaKit readers get a discount on Dx3 passes (protip: use the code “SPKR425”).

2. Check out the next generation of retail at the Retail Collective Lab

While ecommerce is supposedly disrupting bricks-and-mortar stores, many startups aren’t out to kill the physical store — they’re simply bringing its tech up to speed. This year’s Retail Collective will focus on the physical store’s “historic turning point,” as it transforms from a product distribution to an experiential media channel. SoftBank Robotics will be coming all the way from Japan to show how its emotion-reactive robot is the future retail associate, and Stefanka is exhibiting the inevitable merge of the fashion world and 3D technologies.

3. Get your brain activity analyzed at The Brain Lab

The Brain Lab will feature two experiments that will determine how mobile devices affect shopping and advertising. Brainsights‘ Screen Science exhibit will visualize the brain activity of participants viewing content on laptops, TVs, mobile, and tablets. You can also learn the true meaning of “attracting eyeballs” to your store as Tobii Hardware shows how eye tracking glasses can help retailers determine the impact of phones and tablets in a simulated retail location.

4. Meet the hottest startups at the PayPal startup zone

PayPal curates the top 25 startups disrupting the marketplace and retail sectors to drive the point home that Canadian companies need to be quicker to adapt to changing consumer expectations. The teaBOT will provide grab-and-go tea courtesy of its robot, SlimCut Media will explain how its advertising platform is saving publishing, and CIX Top 20 member Plooto show how their payments platform is helping Canada’s fast-growing companies reach their goals.

5. The real party starts at the after party

No tech event would be complete without the alcohol. After a long day of listening to speakers, Dx3 is inviting attendees to The Loose Moose between 6 p.m. to 9 p.m., a bar a block away from the MTCC. Dx3 will be providing two drink tickets and appetizers while Beau’s Brewery takes over the bar.

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.