comScore, a cross-platform measurement company that precisely measures audiences, brands, and consumer behaviour across digital, TV, and movie media, released a report for February 2016 evaluating the top 100 worldwide media properties — and Canada-based companies managed to score high in unique views.
BroadbandTV named third largest global video property after Google and Facebook
Vancouver-based BroadbandTV, the world’s largest multi-platform network, is the third largest video property in the world. BBTV had 317,084,000 unique monthly views worldwide, while Google sites and Facebook have 1,018,308,000 and 601,823,000 unique views respectively. BBTV beat out VEVO, which had 306,878,000 unique views.
BBTV distributes short-form content across its several media brands, including its gaming network TGN, and hip hop music network Opposition. The company also acquired of digital kids content producer, YoBoHo HooplaKidz, to launch its HooplaKidz network, and announced a partnership with The Huffington Post to establish Outspeak, a citizen journalism brand.
“We’re one of the largest creators and distributors of short form content globally, and the business continues to develop at an incredible rate, we’re now poised for another period of significant growth,” said Shahrzad Rafati, founder and CEO BroadbandTV. “In 2016, we expect to accelerate further as we continue to scale the business both domestically and internationally, expand our verticals, create and distribute compelling content across more platforms, and further diversify revenue streams.”
Rumble ranks 47 on comScore’s Top 100 content video ranking
Toronto-based Rumble, a video licensing platform which recently announced a partnership with Getty Images, ranked 47 on comScore’s top 100 content video ranking for February 2016. The platform reached more than 8 million unique views on mobile and desktop.
“Rumble’s growth has been exponential over the past year, so we’re excited to see that recognized in comScore’s rankings,” said Chris Pavlovski, CEO, Rumble. “We’re focused on building an incredible network using the power of video creators, and it’s clear that the variety in our creators’ content is resonating with a broad audience.”
In the United States, Rumble’s platform generated 8,603,000 unique viewers in February 2016 — and surpassed BuzzFeed by 500,000 visitors. Creators on Rumble’s platform include America’s Funniest Home Videos, ViralHog, and Reuters. For individual content creators, Rumble makes these videos available to websites for monetization by distributing to outlets like Reuters, Yahoo, and NBC.