Three Canadian startups selected for Google’s latest Women Founders accelerator cohort

Blossom Social co-founders
Blossom Social, Emaww, MedEssist represent Canada in the third installation of Google’s accelerator.

Google has unveiled the 12 startups that make up the latest cohort for its Women Founders accelerator, and three of them are based in Canada.

Blossom Social, Emaww, and MedEssist represent Canada in this group dominated by tech companies in the United States (US).

Vancouver-based Blossom Social claims to be building Canada’s first social brokerage, a platform for mobile-first stock trading and an online social network, for Canadian investors to share portfolios, trades, and insights. Users can also complete lessons about new companies and industries to earn money from the app. The startup is led by Annika Ng (COO), Maxwell Nicholson (CEO), and Kartik Bhutani (CTO).

In February, Blossom secured an undisclosed amount of pre-seed funding from Pareto Holdings, the venture fund co-founded by Shutterstock founder Jon Oringer and entrepreneur Edward Lando.

Since Blossom launched its Beta in November, the startup said its platform has been able to pull a user base of venture capitalists, C-suite, financial analysts, and more.

Montréal artificial intelligence (AI) startup Emaww analyzes gestures made on computer devices, such as clicks, scrolls, and taps to detect emotion and understand user experience.

Founded in 2016 by Alicia Heraz, Emaww’s technology can be used by businesses and organizations to optimize their content and improve their design.

Emaww previously received an undisclosed amount of pre-seed funding from Next AI and Next Canada, after it participated in the Next AI – Montréal cohort in 2019.

Based in Toronto, MedEssist offers a platform for pharmacies to modernize their operations with features like management for refills, vaccines, and COVID-19 testing, as well as medication inventory.

Led by Joella Almeida (CEO) and Michael Do (CTO), MedEssist said that its platform is used by over 300 independent community pharmacies, such as PharmaChoice, Guardian, IDA, PharmaSave, Whole Health, HealthMed, The Medicine Shoppe, Remedy’s RX.

MedEssist, along with Blossom and Emaww, are part of the third installation of Google’s Women Founders program.

RELATED: Google opens applications for latest Black Founders, Women Founders cohorts in Canada

The Women Founders program is a 10-week virtual bootcamp that provides technical mentorship from Google experts, along with deep dives and workshops focused on product design, customer acquisition, and leadership development for founders. The accelerator also focuses on nontechnical programming that addresses the unique barriers faced by women in the startup ecosystem.

Google put out a call for applications for the program earlier this year in search of ten to twelve North American startups.

The American tech giant initially launched the Women Founders program in Canada and the United States (US) in 2020. Since then, Google claims that this program has supported 24 women-led startups, who have collectively raised $61.7 million USD since graduating from their cohort

Ashley Francisco, head of startup ecosystem for North America at Google and the lead for the Women Founders program, told BetaKit that the program has graduated nine Canadian startups: Braze Mobility, Coconut Software, Haloo, Livestock Water Recycling, My Intelligent Machines, Paperstack, SafetyDocs, Tengiva, and Zennea.

Expanding the program beyond North America, Google has recently launched the Women Founders accelerator to India earlier this year.

Featured image from Blossom Social’s website.

Charlize Alcaraz

Charlize Alcaraz

Charlize Alcaraz is a journalism student at Ryerson University and a staff writer for BetaKit. Follow her on Twitter @charlizealcaraz

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