Thirdshelf wins Ingenious Award from IT Association of Canada

Montreal-based Thirdshelf has received an Ingenious Award from the IT Association of Canada.

The Ingenious Awards are a year-long initiative that “celebrates businesses which demonstrate measurable evidence of productivity improvement, efficiency gains, revenue growth, overall business transformation or other organizational outcomes through the use of technology,” according to its website. The Awards span across business sizes and verticals, including large private enterprises, not-for-profits, and small to medium-sized ICT businesses.

Thirdshelf’s platform allows independent retailers to create branded loyalty programs, including spend and action-based rewards, and punch cards. Retailers can then gather the ecommerce and PoS data as insights. In April, Thirdshelf raised $800,000, and the platform currently partners with Vend, Lightspeed, and Springboard Retail.

Thirdshelf has 300 retailers using the platform and 600,000 users in its database. “With Thirdshelf, the retailer retains a direct relationship with their customers,” Thirdshelf CEO Rami Karam said at the time of its raise. “The shopper is signing up to the retailer’s branded loyalty program. The retailer is never presented alongside their competitors, and the retailer retains ownership of their customer list and data.”