Chango Adds $12M, Launches Site Retargeting to Build Out Advertising Platform
For advertisers looking to reach their audience online, search and display advertising have traditionally been the most popular ways to run a campaign….
retargeter
Former Googlers Launch Drawbridge to Take Retargeted Ads Cross-Platform
Ad retargeting is a growing trend, with everyone from Google to startups like AdRoll and ReTargeter trying to target ads to people after they…
Retargeting Continues to Gain Traction With Advertisers
What happened to all the hype around behavioural ad retargeting? Once heralded as the “next big thing” in display media, it’s seemingly lost momentum over…