FundingNovember 21, 2012<November 21, 2012 Chango Adds $12M, Launches Site Retargeting to Build Out Advertising Platform by Erin Bury For advertisers looking to reach their audience online, search and display advertising have traditionally been the most…
LaunchesNovember 15, 2012<November 15, 2012 Former Googlers Launch Drawbridge to Take Retargeted Ads Cross-Platform by Erin Bury Ad retargeting is a growing trend, with everyone from Google to startups like AdRoll and ReTargeter trying to target ads to…
TrendsJanuary 21, 2012<January 21, 2012 Retargeting Continues to Gain Traction With Advertisers by Erin Bury What happened to all the hype around behavioural ad retargeting? Once heralded as the “next big thing” in display…
