By Erin Bury November 21, 2012 Chango Adds $12M, Launches Site Retargeting to Build Out Advertising Platform For advertisers looking to reach their audience online, search and display advertising have traditionally been the most…
By Erin Bury November 15, 2012 Former Googlers Launch Drawbridge to Take Retargeted Ads Cross-Platform Ad retargeting is a growing trend, with everyone from Google to startups like AdRoll and ReTargeter trying to target ads to…
By Erin Bury January 21, 2012 Retargeting Continues to Gain Traction With Advertisers What happened to all the hype around behavioural ad retargeting? Once heralded as the “next big thing” in display…