Startup Canada Podcast: Upstreet Craft Brewing’s Mitch Cobb on being an beer-preneur

startup canada podcast

Entrepreneurship is about learning, growing, and evolving, and this is proven with Mitch Cobb, the co-founder and CEO of Upstreet Craft Brewing. Located in beautiful PEI, Upstreet is a brewery that is rising to the top in Atlantic Canada.

“When I decided I was going to start a business, I had no experience; I just went for it.”

In 2007, Cobb tried to start up two businesses, but like many startups, neither took off. He pivoted and decided to go back to school to get his MBA at UPEI, and then later began teaching marketing and entrepreneurship at Holland College. In 2014, Mitch took another stab at the entrepreneurial life and hustled to start Upstreet Craft Brewing with co-founders Mike Hogan and Joey Seaman.

In this week’s #StartupPodcast, host Rivers Corbett talks to Cobb about learning through life experiences, what pushed him to never give up, and what is next in store for Upstreet Brewing.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at


Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.

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