Startup Canada podcast: Tribe of Lambs founder on starting a global movement of giving

After building a career in the Canadian fashion industry, Bobbi Paidel traveled to India where she was confronted with overwhelming differences in east vs. west consumerism and culture. That’s why Paidel started Tribe of Lambs, an ethical non-profit jewelry company aimed at providing a better life to children affected by HIV in India.

“I felt such a sense of social responsibility to offer my blessings to these kids.”

Paidel has an extensive resume in the fashion industry. She’s worked as a stylist and co-founded FRISCHE, a global fashion, photography, and art magazine. Paidel combined her passion for fashion and social entrepreneurship to develop Tribe of Lambs, which gives all proceeds back to the organization. Not only has Paidel and her Tribe impacted the lives of almost 600 HIV positive children, but they continue to work on ‘compassion projects’ in India. Together they fundraise to pay tuition for children to attend school and to improve infrastructure at local libraries to improve financial literacy.

In this week’s #StartupPodcast, host Rivers Corbett talks to Paidel about how she’s starting a global movement around giving back together.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at


Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.

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