Startup Canada Podcast:’s Rob Villeneuve says culture and brand are a reflection of each other

Rob Villeneuve’s DNA reveals a tech geek, a branding guru, and a startup culture maven. When joining six years ago, Rob was given the challenging task of revamping a company’s brand and culture.

Through agility and perseverance, Villeneuve built into the notable domain brand of the future. “Culture and brand are really a reflection of each other. The culture is internal; that’s what you talk about to your employees and how they feel, act, and how they respond to problems. Your brand is external, which is how you project your culture to the world.”

Villeneuve’s expertise developed over 20 years of experience in software development, domains, and web solutions. Having worked for companies such as Gilmour Group, 76Design, and RaceDV, Villeneuve is now the CEO of and board member of the Canadian Internet Registration Authority (CIRA). His latest endeavour features him as the Startup Culture Ambassador with Startup Canada. Villeneuve will spend this year working with Startup Canada as its key culture spokesperson, speaking at entrepreneurship events across Canada, and will work with Startup Canada in Ottawa to influence an entrepreneurial culture nationwide.

In this week’s interview, #StartupPodcast host Rivers Corbett joins Villeneuve to talk about the in’s and out’s of choosing and using domain names for startups and how to create an authentic corporate culture.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at


Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.

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