Startup Canada Podcast: Katrina Carroll-Foster on championing diversity

Katrina Carroll-Foster

Failure is a right of passage for entrepreneurs. For Katrina Carroll-Foster, the knowledge gained by closing her first business led her to help over 30 startups transition into large corporations.

“Once we had those conversations, once we made some decisions, and really looked up: ‘Why did we fail? What do we learn from it?’ Eight years later, I’ve really tried to leverage that in the work that I do with my clients.”

Katrina is the founder and CEO of Kollectively Business Strategies, a strategy consulting firm specializing in brand and marketing strategies. She champions small business and newly-minted entrepreneurs as a mentor, advisor, and speaker for organizations like Futurpreneur, the Forum for Women Entrepreneurs and The Next Big Thing. Recently, Katrina helped launch The Raise Collective with 4 other founders to help change the ratio of women in early-stage investing.

In this week’s #StartupPodcast, host Rivers Corbett talks to Katrina about how her involvement with the startup community has helped shape her into an expert strategist in the marketing field.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at


Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.

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