Startup Canada Podcast Ep.125: Rewarding micro actions with Giovanna Mingarelli

startup canada podcast

On a mission to encourage social good by rewarding micro actions, Giovanna Mingarelli is the back-bone behind MC2, an Ottawa-based tech startup offering Software-as-a-Service (SaaS) chatbots for social action.

“MC2 is founded on the idea that we can apply data specifically to civic engagement and government and drive home making civic engagement more fun, participatory and also more accountable.”

Mingarelli is the CEO and co-founder of MC2. A sought after public speaker and thought leader in the areas of entrepreneurialism, civic engagement, business and socio-political events internationally, Mingarelli a globally recognized public figure with publications in the Huffington Post, Globe and Mail, and citations in the Harvard Business Review and Forbes.

Having worked extensively in the field of political and digital communications, Mingarelli served in the office of a former Prime Minister of Canada and was named one of Canada’s Top 100 Most Powerful Women by the WXN.

In this week’s #StartupPodcast, host Rivers Corbett talks to Mingarelli about how governments can engage with technologies to build greater engagement, trust, and accountability.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at


Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.

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