Spiffy wants to help alcohol brands reach restaurants with cocktail-focused employee training platform

Toronto-based Spiffy wants to teach restaurant servers and bartenders how to make the best cocktails through a digital app.

Spiffy, one of the latest pitches on The Disruptors, has created an app that can educate servers and bartenders about beer, wine, and spirits. Spiffy said servers and bartenders can use the app to learn about what it takes to be a good server, as well as learn about different beer and wine brands through short videos and quizzes.

Chris Snoyer, founder of Spiffy, said the company works with restaurants and alcohol brands to both increase alcohol sales and improve customer experiences.

“[Snoyer] has convinced alcohol companies to get behind it in presumably an unbiased way.”

“We make our revenue from the alcohol brands [because] they’re already spending money today trying to promote their brands at these restaurants, and by us aggregating this audience and bringing the audience to them, they’re willing to cover some of the cost or flip the bill for us to manage this platform,” said Snoyer.

Co-host Bruce Croxon said while he was initially on the verge of dismissing Spiffy as being too niche, after looking into the company further, he was impressed by the company’s success since its launch.

“I was on the verge of dismissing it as being too niche…and who’s going to pay for this and where does the revenue come from?” said Croxon. “But then I started looking into it a little bit…and the guy’s bootstrapped it since 2015. He has convinced alcohol companies to get behind it in presumably an unbiased way…and he’s actually apparently making money, so hats off to him.”

In the long term, Snoyer said Spiffy is hoping to integrate with point-of-sales systems and leverage its data to boost guest experiences at restaurants and bars.

Watch the full pitch below:

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Amira Zubairi

Amira Zubairi

Amira Zubairi is a staff writer at BetaKit. As a fourth-year journalism student who has written primarily about entrepreneurship, Amira has developed a growing interest in Canadian startup, business, and tech news. In her free time, Amira enjoys reading, baking and watching legal shows.