#SMWiTO to celebrate Toronto’s “thriving” digital media industry

Social media can be a confusing world to navigate for businesses; if it’s not done right, a business can look like it’s trying too hard and turn off customers.

But on June 6-10, Toronto-based entrepreneurs, social media strategists, and executives will learn how to do social media right at SMWi Toronto, an independent Social Media Week event taking place during the larger, global Social Media Week.

“We’re bringing SMWi to Toronto to recognize and celebrate the thriving digital and social media industry we have in this city, and to provide those working in the space an opportunity to connect with each other face-to-face and exchange valuable insights,” said Michelle Pinchev, executive director of SMWi Toronto and founder of Pinch Social.

The event will feature speakers like Toronto councillor Norm Kelly, who will talk about how he earned his place as Toronto’s most prolific politician on social media, and futurist and digital media journalist Jesse Brown. Social media experts like Casie Stewart and Shopify’s Tucker Schreiber will also speak.

“People are incredibly excited to hear from Norm Kelly. His success in social media is unmatched by any City Councillor in the world, and he achieved this in such a fun, relatable and unexpected way,” said Pinchev. “SMWi Toronto will be the first time Norm Kelly will speak at an event on this topic and I think we’re all looking forward to hearing what he has to say.”

Ticket holders will have a chance to attend SMWiTO opening and closing night parties, receive free social media consultation with Pinch Social, and will listen in on keynote speakers at the TIFF Bell Lightbox.

“In addition to the SMWi talks at TIFF and core conference programming, our vision for #SMWiTO is to be a sort of ‘social media doors open’ in the city, with a variety of tours and off-site events to provide attendees with rare glimpse inside the city’s most innovative workplaces,” said Pinchev.

For those looking to benefit from SMWi Toronto’s networking events, C-Level executives, social media influencers, and tech entrepreneurs will be there to share insights. All Access Pass holders also have the opportunity to sign up for off-site tours, which include behind-the-scenes looks at the offices of companies like Google, Twitter Canada, and 500px.

Early bird passes are on sale now at $425.

Jessica Galang

Jessica Galang

Jessica Galang is BetaKit's News Editor.