Rover taking its ‘Uber of parking’ service across Canada


Rover, a startup based in Toronto with ambitions to become the “Uber of parking,” has revealed that it has plans to expand across Canada, ramping up operations in major Canadian cities like Calgary and Montreal.

Rover’s iPhone app allows users to transform their parking spots into shared spaces, letting the owner list his or her parking spot at a rate of $2 per hour. Rover then takes a 30 percent cut of all transactions. While a relatively simple concept, Rover fills much-needed parking space gap in urban areas.

The company ran into issues early on in its existence because its app violates the bylaws of various Canadian municipalities. However, Rover says it’s working with governments and municipalities, both at the provincial and city level, to circumvent these issues and create regulations that work for both parties.

Other disruptive companies like Airbnb, as well as Uber, have run into similar regulator problems in Canada.

Rover reportedly has plans to eventually launch in U.S. cities soon as well.

Related: New Toronto parking app is great for smartphone users, but City Hall says it’s illegal

This article was originally published on MobileSyrup.


Patrick O'Rourke

@MobileSyrup Senior Editor, Editorial Direction | Past: @Postmedia @NationalPost | Dank meme fan |

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