Toronto-based content marketing company Pressly has raised another round of funding. Led by Gibraltar Ventures, and with participation from existing investors iNovia and OMERS, it is a $2.1 million investment that will help the company expand its offering and engage deeper in the enterprise market.
Jeff Brenner, co-founder and CEO of Pressly, said, “We are enthused with the success of this financing. This will enable us to fully capitalize on providing brands with high performance content management tools that forge tailored and deeper customer relationships. We are especially delighted to welcome Gibraltar Ventures and their deep network of relationships and expertise as we leverage this growing trend across the enterprise segment.”
Pressly provides a cloud-hosted platform that allows media companies and content marketers to create branded HTML5 web apps that readers can access from a tablet or smartphone browser. Pressly’s service also contains deep analytics and tools that to improve user engagement. Pressly has amassed notable clients such as Conde Nast, Intel, Deloitte, Docusign and Peroni.
Jason Zan of Gibraltar Ventures, stated, “The Pressly platform was designed with the job of the marketer top of mind. It empowers brands to efficiently handpick the content their customers are looking for, maximize audience engagement, and convert visitors to buyers more reliably. Pressly is well-positioned to be a leader in content marketing. We look forward to deploying our resources and to working with our partners at iNovia and OMERS Ventures for the benefit of the company as it enters this next exciting growth phase.”
