People are always scouring the internet for new ideas, whether it’s a recipe, a dream vacation spot, or fun activities for date night. Often these ideas are saved for later, when it’s more convenient to act on them. Unfortunately, too often they become just another bookmark lost and buried beneath the rest.
“The process from being inspired and discovering an idea to taking action is not seamless across mobile,” said Eric Edge, head of global marketing and industry relations at Pinterest. “The problem that we are solving for is the bridge between the two.”
Edge sheds light on a challenge that marketers are currently facing. There’s a need to bridge the emotional power of inspiration with the immediate desire to take action. At Pinterest, he drives the strategy and leads the company’s presence in the marketing and advertising industry globally.
“Technology is key. If it contributes to the core human behaviour and their experience, then it’s valuable.”
Before joining Pinterest, Edge was an early member of the Instagram business team, where he led brand strategy across several categories. Prior to Instagram, Edge was the head of marketing for Facebook in Europe, the Middle East, and Africa. He got his start in the industry world, serving as global chief communications officer of Havas Worldwide and VP of Global Communications at FCB. Edge was named one of PR Week’s “40 Under 44.”
“Technology is key,” said Edge. “If it contributes to the core human behaviour and their experience, then it’s valuable.”
Edge will be making a keynote at Dx3 on March 9, where he’ll be talking about how Pinterest is thinking about using technology to create experiences that move people from inspiration to action. A personalized way of visual discovery may very well be the future.