OMERS Ventures and Salesforce Ventures invest in Halifax-based LeadSift

Halifax-based LeadSift was founded in 2012 by Daniel Allen, Sreejata Chatterjee, Tapajyoti (Tukan) Das, and Hatem Nassrat to use social media to generate qualified leads. Yesterday the company announced it has raised an undisclosed amount of money from OMERS Ventures and Salesforce Ventures. LeadSift has raised over $1.5 million to-date and the new investment will be used for product development and “fuel sales and marketing.”

“LeadSift can set a new benchmark on what sales and marketing teams should know about their customers,” said Damien Steel, Director at OMERS Ventures, in a statement to BetaKit. “Given its competitive advantage in consumer targeting and analytics, we believe LeadSift is well-positioned to capture significant market share and become a leader in acquiring customers via social media.”

LeadSift also announced it has processed over 2 billion social conversations that have helped its clients better understand buying audiences. LeadSift noted in an email that, “for every user collected, over 100 attributes about their habits, trends, preferences and lifestyle are extracted and analyzed to create a 360-degree view of a customer.”

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To expand its offering, LeadSift has also officially launched its Consumer Insights API that will give customers real-time insights into user data.

“CRM, Marketing Automation, Influencer Marketing and Media Buying platforms are reimagining how to differentiate their product offerings and grow their business,” said Tukan Das, CEO LeadSift. “APIs offer a way to further development with minimal investment and disruption to existing resources.”

“LeadSift is a great partner in providing the data we need to make our product more robust,” said Jonathan Seller, VP Product and Technology at InNetwork. “The Consumer Insights API is unparalleled in its ease of use, quality of support and the rich insights it provides. It has helped InNetwork customers find partners that better match their brand.”

Ian Hardy

Ian Hardy

Ian is publisher at MobileSyrup. He's been quietly creating and building things for years and is completely addicted to Tim Hortons.