National Bank partners with Breathe Life on life insurance offerings

National Bank Insurance has announced a partnership with Montreal insurtech company Breathe Life to develop direct online life insurance distribution solutions.

“We’re thrilled to team up with a market leader like Breathe Life to continue driving forward relevant and seamless solutions for our clients,” said Peter D. Thompson, the senior vice president of Insurance and president of National Bank Insurance. “We’re proud to offer the most differentiating life insurance product of this category in the market, which truly reflects consumer habits, preferences, and needs.”

The Breathe Life platform features an integrated single-session quote creation and application process. Breathe Life and National Bank claim the solution presents unique advantages over other competitive offerings, including up to $30,000 coverage in the event of a critical illness diagnosis and up to $750,000 coverage eligibility. The solution will be offered by dedicated licensed agents attached to National Bank Insurance.

The single-session quote creation is notable as National Bank claims that, since its online launch, 70 percent of traffic and purchases have originated from mobile devices.

“The life and health insurance category is a relatively untapped financial segment, especially in the online space,” said Ian Jeffrey, co-founder and CEO of Breathe Life. “This partnership is the first of many more to come and we’re already looking ahead to introduce new breakthrough solutions in the coming months.”

Caitlin Hotchkiss

Caitlin Hotchkiss

Content coordinator, social media smartypants, wordsmith, Human Workflow™. Exists primarily on coffee, cat pictures, German dance metal, and pro wrestling. I will fight for your right to the Oxford comma.