Montréal startup Carebook partners with Rexall to launch Be Well pharmacy app

Montréal-based healthtech startup Carebook has partnered with pharmacy chain Rexall to provide its free, patient-facing digital platform, Be Well, to Rexall shoppers across Canada.

“Thanks to Carebook’s engagement…the Be Well program is exceeding our targets for app downloads and engagement.”

Carebook CEO Pascale Audette said the platform enables pharmacy businesses to reduce development costs, get to market quickly, and better engage their customers.

“We believe that this kind of front-of-store to back-of-store connection, which links pharmacy services with loyalty, rewards, and e-commerce, helps pharmacy businesses build engagement and increase revenue,” said Pascale Audette, Carebook’s CEO.

The app integrates Rexall’s Be Well loyalty program, allowing shoppers to earn and redeem rewards, receive personalized offers, access their medication history, and manage their prescriptions.

Carebook’s platform allows Rexall shoppers to submit prescriptions virtually via photo, specify preferred pharmacy location for pick-up, and notifies them when orders are prepared.

“It’s especially critical right now for people to easily connect with their health care providers digitally, and to take control of their health and wellness from wherever they are,” said François Coupal, McKesson Canada’s VP of digital solutions.

Rexall’s Be Well loyalty program is available as both a digital app and a physical card. The app is live in over 400 Rexall stores across the country, and available on iOS, Android, and web browsers.

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“Our shared goal with Carebook was to achieve next-level engagement, increased revenue and an interconnected ecosystem of front and back-of-store,” said Carolyn Hynds, Rexall’s VP of loyalty and analytics. “Thanks to Carebook’s engagement, and health and wellness expertise, the Be Well program is exceeding our targets for app downloads and engagement.”

Founded in 2012, Carebook bills itself as an “all-in-one” digital pharmacy platform. The startup produces turn-key, modular systems that can be white-labelled to increase revenue, engagement, and health outcomes.

“With this successful Be Well app launch, we continue to move forward to strengthen the Carebook core offering and working with partners,” said Audette. “Our world-class features and products can be adapted for other organizations and we’re excited to partner with more companies to create innovative solutions.”

According to Carebook’s CEO, the startup also has a vital signs scan app in testing and a research grant to help use AI to bring its personalized medication adherence program to market.

Josh Scott

Josh Scott

Josh Scott is a BetaKit reporter focused on telling in-depth Canadian tech stories and breaking news. His coverage is more complete than his moustache. He was also the winner of SABEW Canada’s 2023 Jeff Sanford Best Young Journalist award.

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