Montreal-based Soul.City expands to European market

Montreal-based Soul.City, a travel app that allows visitors to discover a city based on their mood, announced its expansion into two cities in Europe.

The app is now available in Strasbourg and Paris in France. Soul.City lets users designate how much time they want to spend on certain activities in increments of two, four, and six hours, and pick what they’re in the mood for — such as a romantic outing, an outdoors adventure, or a foodie experience.

“We are in talks with partners to help us take Soul.City global, as fast as possible. We aim to be in 100 cities by 2020,” said CEO Annick Charbonneau.

Soul.City was shortlisted from nearly 200 startups at Montreal’s StartupFest, contending for the grand prize. The startup has also partnered with the city of Strasbourg to deploy a European history discovery tour, sponsored by the city.

“We are disrupting the tourism industry by offering a new way of discovering a city to over 168 million people who use a smartphone while traveling. The initial response has been simply incredible,” said Charbonneau.

The app is currently only available for iOS, with a planned Android launch in September.