Montreal-based Smooch, which allows companies to manage customer conversations across multiple social messaging and communication platforms, has raised $10 million in seed funding.
The round was led by Real Ventures and iNovia Capital, with participation from TA Associates and Smooch’s founders.
“Beyond making it easy for businesses to have rich conversations with their customers, Smooch provides a 360-degree view of all conversations with their customers, creating a more human relationship,” said Hamnet Hill, CEO and co-founder of Smooch. “This financing will support our ongoing investments in our team and partnerships, so we can help even more companies reach more customers on more messaging platforms, with more compelling experiences.”
The company plans to use the funding to expand its support for consumer messaging channels and business software vendors. The company is currently hiring for more than 20 positions in its San Francisco and Montreal offices, including senior sales, product marketing, and engineering positions.
“Smooch is the first messaging company to offer B2Cs a fast, cost effective infrastructure to offer and scale messaging. This emerging market presents a huge opportunity to make an impact on how consumers interact with their favourite brands,” said Chris Arsenault, managing partner at iNovia Capital.
Smooch currently counts companies like Slack, ZenDesk, and FrontApp as users of its Smooch Conversation CloudS, which lets companies use their existing business software and processes to have conversations with their customers through messaging apps and SMS, websites, and mobile apps.