Michael Serbinis-led LEAGUE launches in Canada


After several months of buildup and a months-long beta period in Toronto, LEAGUE, the personal health care startup founded by former Kobo CEO Michael Serbinis, is launching in Canada.

The app, styled as kind of Uber for healthcare services, allows users to find medical professionals in their local area. Once a person finds someone they would like to connect with, they can chat securely with them. LEAGUE can also track biometric data, as well as a host of other information, which can shared with the health practitioner to help with diagnosis and treatment suggestions.

Many of the treatments currently offered on League focus on the preventive side of things. For instance, it’s possible to book a personal trainer, acupuncturist or nutritionist on the service.


Like other apps of this type, LEAGUE also makes it easy to pay for a service.

“Our goal is to fundamentally change how people think about health,” said Michael Serbinis, the CEO and founder of League, in a statement issued to BetaKit. “We envision a future where health will be highly personalized and ‘always-on’, focused on prevention — helping you live well every day. Our mission is to empower people to act everyday, by connecting with the health professionals, services, and care that is right for them.”

The company says that the app will become available in the United States this summer, and that an international launch is planned for later in the year. Additionally, LEAGUE says that it’s currently in the process of exploring how partnerships with insurers, employers, institutions will look like within the app, and that an API for third-party developers is set to be launched soon.

LEAGUE is available to download now at Apple’s App Store and the Google Play Store.

Related: #Dx32015: Mike Serbinis wants Canadians to change the world or move on


Igor Bonifacic

Igor Bonifacic is a Toronto-based writer interested in exploring the intersection of technology, entrepreneurship, and life.

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